4. Emily Tzeng of Local Color Farm & Fiber

Jan 21

Direct-to-Consumer Marketing Strategies and Farmers Market Operations During COVID

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Episode Description:

In this episode of the Farm Walks Podcast, we dive into direct-to-consumer marketing with Emily Tzeng of Local Color Farm and Fiber in Puyallup, WA. We talk about developing marketing channels, building a brand, and the ways she adapted her CSA and farmers market approach during COVID. We then chat with Matt Kelly, Executive Director of the Queen Anne Farmers Market about farmers market operations during COVID and what’s in store for the 2021 season.

Learn More About Farm Walks:

Visit farmwalks.org to learn more about the history of Farm Walks and our pivot to a podcast and stay tuned in for the release of new episodes and interviews! You can even submit questions to farmers through the ASK A FARMER page.

Contributors:

The Farm Walks Podcast is collaboratively organized by Tilth Alliance and WSU Food Systems. This episode was supported in part by the U.S. Department of Agriculture Agricultural Marketing Service’s Farmers Market Promotion Program.

Production Team:

Podcast hosted by Farmer Nicole Witham @farmernicole
Behind the scenes logistics and general wrangling by Erin Murphy and Teri Rakusin
Theme Music is, “Soil of Mississippi” by Abakis @abakismusic
Farm Walks website, logo, and pod art by Riled Up Goats @riledupgoats
Audio engineering and editing by Aaron Mason