5. Emily Asmus of Welcome Table Farm
Direct-to-Consumer Marketing Channels and E-Commerce Platforms
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Show notes
Episode Description:
In this episode of the Farm Walks Podcast, we catch up with Emily Asmus of Welcome Table Farm in Walla Walla, WA to talk about their direct-to-consumer marketing channels including their customizable CSA, farm stand, and online shop. Emily also addresses farming over 40 and her lessons learned for managing body care, mechanization, hiring, vacation, and working with a spouse after two decades of labor. Later in the episode, we have a chance to chat with Simon Huntley, CEO and founder of the online sales and distribution platform Harvie about the ins and outs of the e-commerce website.
Learn More About Farm Walks:
Visit farmwalks.org to learn more about the history of Farm Walks and our pivot to a podcast and stay tuned in for the release of new episodes and interviews! You can even submit questions to farmers through the ASK A FARMER page.
Contributors:
The Farm Walks Podcast is collaboratively organized by Tilth Alliance and WSU Food Systems. This episode was supported in part by the U.S. Department of Agriculture Agricultural Marketing Service’s Farmers Market Promotion Program.
Production Team:
Podcast hosted by Farmer Nicole Witham @farmernicole
Behind the scenes logistics and general wrangling by Erin Murphy and Teri Rakusin
Theme Music is, “Soil of Mississippi” by Abakis @abakismusic
Farm Walks website, logo, and pod art by Riled Up Goats @riledupgoats
Audio engineering and editing by Aaron Mason
Find and Follow
More Links
Trouble deciding between the different online sales platforms? Check out this guide, put together from the National Young Farmers Coalition, for comparisons: Farmer’s Guide to Direct Sales Software Platform
Emily uses Harvie to manage her CSA.
Emily mentions using Road Warrior to help plan her CSA delivery routes.
Wondering how you can find and shop with more farmers like Emily? Check out Eat Local First and their newly launched feature the Washington Food & Farm Finder, a comprehensive, mobile-friendly, searchable database, connecting consumers with over 1,500 local farms, farmers markets, and food businesses in Washington.
Welcome Table Farm installed solar power on their property with the help of the USDA REAP program and Spark Northwest.
Emily mentions selling to LINC Foods for COVID relief boxes.