9. Deb Stansbery of Radix Farm:
Why Certify? Benefits of Proper Marketing and Labeling Claims for Organic
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notes
Episode Description:
In the first episode of Season 2, we talk with Deb Stansbery of Radix Farm about her transition to certified organic and delve into the importance of signage and labels in farm business marketing. Then we get the opportunity to chat with Colleen Donovan of the Washington State Farmers Market Association about all things farmers markets, including building trust and other reasons it’s important to make truthful claims.
Learn More About Farm Walks:
Visit farmwalks.org to learn more about the history of Farm Walks and our pivot to a podcast and stay tuned in for the release of new episodes and interviews! You can even submit questions to farmers through the ASK A FARMER page.
Contributors:
The Farm Walks Podcast is collaboratively organized by Tilth Alliance and WSU Food Systems. This episode of the Farm Walks Podcast was funded by the Washington State Department of Agriculture’s Specialty Crop Block Grant Program.
Disclaimer:
This is an educational podcast so the information, resources, and businesses shared and referenced during this episode are included in the show notes below for the purposes of education and are specific to the conversation that took place during this episode. The Farm Walks Podcast is not a platform to promote individual businesses, products, etc. The funders and sponsors of each episode are explicitly stated both in the episode and in the show notes.
Production Team:
Podcast hosted by Farmer Nicole Witham @farmernicole
Behind the scenes logistics and general wrangling by Teri Rakusin
Theme Music is, “Soil of Mississippi” by Abakis Music @abakismusic
Farm Walks logo, website, and pod art by Riled Up Goats @riledupgoats
Audio engineering and editing by Aaron Mason
Find and Follow
more
links
Is your farm Certified Organic? Check out these Resources for Organic Businesses compiled by the WSDA.
Interested in applying to be Certified Organic? Learn more about the qualifications, costs, and application process at the WSDA’s Information for New Applicants page.
If you’re needing to get down into the nitty gritty of the rules and regulations, you can take a deep dive into the federal regulations for the National Organic Program.
Labeling can be confusing! Learn about the differences between “100% Organic”, “Organic”, and “Made with Organic” along with other requirements for organic labels.
Deb mentions Cultivating Success -- check out their programs to increase the success of your farm business.
Deb sells at the Wenatchee Farmers Market -- stop by if you’re in the area!
Curious about Certified Naturally Grown? Learn more here: https://www.cngfarming.org/
See how some food labels are rated at Consumer Reports' “Guide to Food Labels”
Check out another resource on all food labels at “Food Labels Exposed: A definitive guide to common food label terms and claims” available from A Greener World
